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New Strategies of the Retail Market to Attract Buyers

Author

Listed:
  • Cãlin Mariana Floricica

    (Tomis University of Constanta, Faculty of Economic and Administrative Studies)

Abstract

New realities of the digital age (continuous growth of internet penetration, card payments and mobile applications) forcing large retailers to rethink their tactics to increase business. The consequences of this development are manifold and manifest more and more that consumers want the ability to get information online on a retailer, you can compare prices - so an increasing demand for transparency - and you can order anytime, anywhere in a simple manner. Online retail allows introducing a wider range of products, more diversified and can help increase the basket of goods purchased. On the other hand waning purchasing power to cause people to turn to production companies cheaper to own brand with a lower final cost by 20%.

Suggested Citation

  • Cãlin Mariana Floricica, 2012. "New Strategies of the Retail Market to Attract Buyers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 839-842, May.
    • Handle: RePEc:ovi:oviste:v:xii:y:2012:i:12:p:839-842
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    More about this item

    Keywords

    consumer behavior; market strategies;

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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