The Seniority Principle and the Conversion Principle in the Defense of the Community Trademark
The existence of an international registration system of marks and the creation of a Community trade mark allows a holder to receive a much wider protection from a geographical scope. Harmonization in the context of trade marks is desirable, as it provides the skeleton on which trade marks holders can plan their marketing strategy, while being sure that their trade marks can be protected in different countries in an identical or similar way. The European Union is an area in which suppliers of goods and services can benefit from a unique protection within all Member States.
Volume (Year): XI (2011)
Issue (Month): 1 (May)
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