IDEAS home Printed from https://ideas.repec.org/a/ovi/oviste/v11y2011i1p1507-1510.html
   My bibliography  Save this article

Strategic Directions within the Product Policy of the Travel Agencies in Cluj County

Author

Listed:
  • Nenciu Daniela Simona

    () (“Dimitrie Cantemir” Christian University, Faculty of Touristic and Commercial Management Constanta)

  • Constandache Mihaela

    () (“Dimitrie Cantemir” Christian University, Faculty of Touristic and Commercial Management Constanta)

  • Secarã Mirela

    () (“Dimitrie Cantemir” Christian University, Faculty of Touristic and Commercial Management Constanta)

Abstract

In order to become competitive on the national and international tourism market, the entrepreneurs in the field of tourism from Cluj county should adopt within the product policy a series of new strategies that aim at diversifying and upgrading tourism products sold in this county. The main strategic directions for a superior exploitation of the existing touristic potential and for the development of new touristic products, aim at: establishing a network of centers for curative tourism based on the thermal and mineral waters in the region, the affirmation of rural tourism in some areas of the Apuseni Mountains, the development of tourism in the peri-urban areas, the development of the speleological tourism and hunting tourism and the development of specialized forms of tourism: wine tourism, mining tourism, fishing tourism, extreme tourism (paragliding, hang gliding, motocross).

Suggested Citation

  • Nenciu Daniela Simona & Constandache Mihaela & Secarã Mirela, 2011. "Strategic Directions within the Product Policy of the Travel Agencies in Cluj County," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1507-1510, May.
  • Handle: RePEc:ovi:oviste:v:11:y:2011:i:1:p:1507-1510
    as

    Download full text from publisher

    File URL: http://stec.univ-ovidius.ro/html/anale/RO/cuprins%20rezumate/rezumate2011p1.pdf
    Download Restriction: no

    More about this item

    Keywords

    refinancing; conditions; warranties; fees; rules.;

    JEL classification:

    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
    • L - Industrial Organization

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ovi:oviste:v:11:y:2011:i:1:p:1507-1510. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Gheorghiu Gabriela). General contact details of provider: http://edirc.repec.org/data/feoviro.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.