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The Role and Importance of the Modern Comerce in Organizations


  • Susanu Irina Olimpia

    () („Dunarea de Jos” University of Galati)

  • Cristache Nicoleta

    () („Dunarea de Jos” University of Galati)

  • Micu Angela-Eliza

    () („Dunarea de Jos” University of Galati)


Pressure from the competition existent on the market, as well as the current conjuncture, determine organizations to use and respect merchandising techniques in order to ensure a successful image. Merchandising is a notion which refers both to adapting the prior and post sales services system to the customer’s needs and to presenting the products in an attractive way and launching them on the market when demand is at its peak. The purpose of this marketing research is that of gathering sufficient information on the subject to be analyzed, to quantify and interpret the results and to highlight the role of merchandising in retail organizations.

Suggested Citation

  • Susanu Irina Olimpia & Cristache Nicoleta & Micu Angela-Eliza, 2010. "The Role and Importance of the Modern Comerce in Organizations," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 765-769, October.
  • Handle: RePEc:ovi:oviste:v:10:y:2010:i:2:p:765-769

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    References listed on IDEAS

    1. Nicolae Al. Pop & Anca-Daniela Vl?doi, 2009. "The marketer-a complex specialist, a man of concept, decision and action," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(25), pages 9-20, February.
    2. Kaplan, Andreas M. & Haenlein, Michael, 2009. "The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration," European Management Journal, Elsevier, vol. 27(3), pages 197-212, June.
    3. Grigorescu, Adriana, 2009. "Renewal marketing management in public and business organizations," MPRA Paper 25128, University Library of Munich, Germany.
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    More about this item


    modern commerce; merchandising; retail; strategy; client satisfaction;

    JEL classification:

    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics


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