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Strategy Making through Innovation

Author

Listed:
  • Cureteanu Radu
  • Isac Florin
  • Rusu Sergiu

    () (Universitatea Aurel Vlaicu Arad
    Universitatea Aurel Vlaicu Arad
    Universitatea Aurel Vlaicu Arad)

Abstract

This article is about company’s approach to innovation and how innovation could contribute to a useful strategy making. It is hard to open a business publication without finding optimistic articles on successful innovators. The message usually is, ‘‘innovators win’’ and it’s reverberating in nearly every management suite.However, in companies that don’t have a history of innovation, have made it primarily an R&D issue, or are struggling to make their innovation efforts pay off, executives need specific guidance on how to tailor a successful innovation strategy to their individual company situation.

Suggested Citation

  • Cureteanu Radu & Isac Florin & Rusu Sergiu, 2010. "Strategy Making through Innovation," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 942-945, May.
  • Handle: RePEc:ovi:oviste:v:10:y:2010:i:1:p:942-945
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    More about this item

    Keywords

    innovation; useful strategy ; R&D;

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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