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Influence of Implementing Social Responsibility Programmes on the Evolution of Companies

Author

Listed:
  • MICU Adrian
  • CRISTACHE Nicoleta
  • SUSANU Irina

    () (“Dunarea de Jos” University of Galati)

Abstract

For most companies in Romania the corporatist social responsibility domain is reduced at social investment campaign – donations, patronage, philanthropic actions – oriented towards problems considered to be of community interest. Some of these programs are considered to be inefficient, don’t have social and marketing clear objectives and aren’t professionally evaluated and promoted. For the wide public the news about the companies’ social programs have a lack of credibility, and for the journalists the official statements to the press about such community actions aren’t interesting.

Suggested Citation

  • MICU Adrian & CRISTACHE Nicoleta & SUSANU Irina, 2010. "Influence of Implementing Social Responsibility Programmes on the Evolution of Companies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1895-1899, May.
  • Handle: RePEc:ovi:oviste:v:10:y:2010:i:1:p:1895-1899
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    More about this item

    Keywords

    Corporate social responsibility; strategies; programmes; proactiveness.;

    JEL classification:

    • R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes

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