The Entrepreneur, The Market Context, And The Venture
The blending of entrepreneurship, psychology, and marketing research may be beneficial to all disciplines and can assist in comprehending the real essence of doing business. Psychology clearly has a valuable impact on marketing and can have the same effect on understanding entrepreneurial behaviors. Likewise, entrepreneurship can provide an applied test for many psychological and marketing theories, such as in the study of small group behaviors, new product introduction and attention retaining. The unique perspective that entrepreneurship provides is that of highly unstable and unstructured groups in rapidly changing markets whose development is also hard to predict or model in exact numbers. This dynamic environment is an excellent counterpoint to the static and artificial conditions all too frequently encountered in traditional psychological and market research.
Volume (Year): X (2010)
Issue (Month): 1 (May)
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