Using Limited Information to Support the Decision to Launch a New Product in the Fruit Juice Market: A Teaching Case Study
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- Brian C. Briggeman & Allan W. Gray & Joshua D. Detre, 2008. "Using Limited Information to Support the Decision to Launch a New Product in the Fruit Juice Market: A Teaching Case Study," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 30(2), pages 370-378.
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