IDEAS home Printed from https://ideas.repec.org/a/oup/revage/v30y2008i2p370-378.html
   My bibliography  Save this article

Using Limited Information to Support the Decision to Launch a New Product in the Fruit Juice Market: A Teaching Case Study

Author

Listed:
  • Brian C. Briggeman
  • Allan W. Gray
  • Joshua D. Detre

Abstract

Fresh Juice Incorporated (FJI) is in the process of determining whether it should launch a new fruit juice, Genetically Enhanced (GE) Juice. The GE Juice meets consumers' demands for a tasty, nutritious product and it would be the first new juice product in the last fifteen years. Before FJI decides to launch GE Juice, it must analyze the uncertainty surrounding market size, market share, and price of GE Juice. Finally, if FJI decides to launch GE Juice, then they must decide if they will bottle the juice themselves or outsource this process. This case teaches students how to discuss the strategic implications of launching a new product and develop a net present value and financial feasibility simulation model given limited information. Copyright 2008, Oxford University Press.

Suggested Citation

  • Brian C. Briggeman & Allan W. Gray & Joshua D. Detre, 2008. "Using Limited Information to Support the Decision to Launch a New Product in the Fruit Juice Market: A Teaching Case Study," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 30(2), pages 370-378.
    • Handle: RePEc:oup:revage:v:30:y:2008:i:2:p:370-378
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1111/j.1467-9353.2008.00410.x
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to look for a different version below or search for a different version of it.

    Other versions of this item:

    References listed on IDEAS

    as
    1. Stephen G. Powell, 1997. "The Teachers' Forum: From Intelligent Consumer to Active Modeler, Two MBA Success Stories," Interfaces, INFORMS, vol. 27(3), pages 88-98, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Thomas A. Grossman, 2002. "Student Consulting Projects Benefit Faculty and Industry," Interfaces, INFORMS, vol. 32(2), pages 42-48, April.
    2. Allan W. Gray & Joshua D. Detre & Brian C. Briggeman, 2005. "Valuing Limited Information in Decision Making Under Uncertainty," Working Papers 05-02, Purdue University, College of Agriculture, Department of Agricultural Economics.
    3. Briggeman, Brian C. & Detre, Joshua D. & Gray, Allan W., 2004. "Compound Options: A Real Options Application To An Agricultural Business," 2004 Annual meeting, August 1-4, Denver, CO 19996, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    4. Akash Dania & Bridget Anakwe & Bernadette Ruf, 2019. "Student Preference for Spreadsheet-Based Learning," Accounting and Finance Research, Sciedu Press, vol. 8(3), pages 1-16, August.
    5. Anton Ovchinnikov & Joseph Milner, 2008. "Spreadsheet Model Helps to Assign Medical Residents at the University of Vermont's College of Medicine," Interfaces, INFORMS, vol. 38(4), pages 311-323, August.
    6. Thomas A. Grossman, 1999. "Teachers' Forum: Spreadsheet Modeling and Simulation Improves Understanding of Queues," Interfaces, INFORMS, vol. 29(3), pages 88-103, June.
    7. Larry J. LeBlanc & Michael R. Galbreth, 2007. "Implementing Large-Scale Optimization Models in Excel Using VBA," Interfaces, INFORMS, vol. 37(4), pages 370-382, August.
    8. Briggeman, Brian C. & Gunderson, Michael A. & Detre, Joshua D., 2006. "Protecting Your Turf: First-mover Advantages as a Barrier to Competitor Innovation," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 9(1), pages 1-18.
    9. Thomas A. Grossman & Vijay Mehrotra & Mouwafac Sidaoui, 2016. "A Student-Centered Approach to the Business School Management Science Course," INFORMS Transactions on Education, INFORMS, vol. 16(2), pages 42-53, January.
    10. Stephen G. Powell, 1998. "The Teachers' Forum: Requiem for the Management Science Course?," Interfaces, INFORMS, vol. 28(2), pages 111-117, April.
    11. Stewart Robinson & Maureen Meadows & John Mingers & Frances A. O'Brien & Estelle A. Shale & Stephanie Stray, 2003. "Teaching OR/MS to MBAs at Warwick Business School: A Turnaround Story," Interfaces, INFORMS, vol. 33(2), pages 67-76, April.
    12. Suzanne de Treville & Ann van Ackere, 2006. "Equipping Students to Reduce Lead Times: The Role of Queuing-Theory-Based Modeling," Interfaces, INFORMS, vol. 36(2), pages 165-173, April.
    13. Peter J. Regan, 2006. "Professional Decision Modeling: Practitioner as Professor," Interfaces, INFORMS, vol. 36(2), pages 142-149, April.
    14. Calvin Sonntag & Thomas A. Grossman, 1999. "End-User Modeling Improves R&D Management at AgrEvo Canada, Inc," Interfaces, INFORMS, vol. 29(5), pages 132-142, October.
    15. Jeffrey W. Herrmann, 2008. "Disseminating Emergency Preparedness Planning Models as Automatically Generated Custom Spreadsheets," Interfaces, INFORMS, vol. 38(4), pages 263-270, August.
    16. Kala Chand Seal & Zbigniew H. Przasnyski, 2003. "Using Technology to Support Pedagogy in an OR/MS Course," Interfaces, INFORMS, vol. 33(4), pages 27-40, August.
    17. Cunha, Claudio Barbieri & Mutarelli, Fernando, 2007. "A spreadsheet-based optimization model for the integrated problem of producing and distributing a major weekly newsmagazine," European Journal of Operational Research, Elsevier, vol. 176(2), pages 925-940, January.
    18. Matthew J. Liberatore & Robert L. Nydick, 1999. "The Teachers' Forum: Breaking the Mold—A New Approach to Teaching the First MBA Course in Management Science," Interfaces, INFORMS, vol. 29(4), pages 99-116, August.
    19. Larry J. LeBlanc & James A. Hill & Gregory W. Greenwell & Alexandre O. Czesnat, 2004. "Nu-kote’s Spreadsheet Linear-Programming Models for Optimizing Transportation," Interfaces, INFORMS, vol. 34(2), pages 139-146, April.
    20. H. Brian Hwarng, 2001. "A Modern Simulation Course for Business Students," Interfaces, INFORMS, vol. 31(3), pages 66-75, June.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:revage:v:30:y:2008:i:2:p:370-378. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Oxford University Press or Christopher F. Baum (email available below). General contact details of provider: https://edirc.repec.org/data/aaeaaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.