IDEAS home Printed from https://ideas.repec.org/a/oup/revage/v26y2004i2p303-312.html
   My bibliography  Save this article

GPS, Inc.: A Case of Investment under Uncertainty

Author

Listed:
  • Darren Hudson
  • Lisa House
  • Barry Barnett
  • Murat Isik

Abstract

Johnny Williams, president of Global Positioning Solutions, Inc., is considering entering the market for providing remotely sensed imagery and associated prescriptions to farmers. A large initial investment is required and additional investments will be needed if the business expands. Johnny is faced with trying to predict demand for a product that is not currently available in his market area. The case prompts students to discuss the trade-off between losing “first-mover” advantage versus the potential value of waiting for additional information in a highly uncertain market demand. Copyright 2004, Oxford University Press.

Suggested Citation

  • Darren Hudson & Lisa House & Barry Barnett & Murat Isik, 2004. "GPS, Inc.: A Case of Investment under Uncertainty," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 26(2), pages 303-312.
  • Handle: RePEc:oup:revage:v:26:y:2004:i:2:p:303-312
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1111/j.1467-9353.2004.00178.x
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to look for a different version below or search for a different version of it.

    Other versions of this item:

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:revage:v:26:y:2004:i:2:p:303-312. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Oxford University Press or Christopher F. Baum (email available below). General contact details of provider: https://edirc.repec.org/data/aaeaaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.