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Bainbridge Festive Foods

Author

Listed:
  • Lisa House
  • Ken Hood

Abstract

Lara Owens and Kathleen Pegram were starting to worry about their newly acquired business, Bainbridge Festive Foods. Bainbridge, a supplier of specialty jams, jellies, and pickles, sold its product through many outlets but relied heavily on a relationship with Cracker Barrel (a restaurant usually accompanied with a country gift store). Many issues face Bainbridge Festive Foods and its new owners. This case offers the opportunity to examine a small agribusiness facing many common issues: reputation (food quality and safety), change in ownership, reliance on one outlet, and a price structure that had not been examined since the firm's inception.

Suggested Citation

  • Lisa House & Ken Hood, 2000. "Bainbridge Festive Foods," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 22(2), pages 607-613.
    • Handle: RePEc:oup:revage:v:22:y:2000:i:2:p:607-613.
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    File URL: http://hdl.handle.net/10.1111/1058-7195.00041
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