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The Oklahoma City Stockyards: Planning for the Future

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  • Conrad Lyford
  • George Hall

Abstract

The Oklahoma City stockyards are the largest stocker-feeder public market in the world. Trends in how cattle are marketed indicate long-term declining prospects. This case presents a history and strategic prospects for the Stockyards. It also illustrates the changing nature of cattle marketing, competition, and vertical coordination. An opportunity to apply strategic decision making is provided.

Suggested Citation

  • Conrad Lyford & George Hall, 1999. "The Oklahoma City Stockyards: Planning for the Future," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 21(1), pages 266-275.
    • Handle: RePEc:oup:revage:v:21:y:1999:i:1:p:266-275.
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    File URL: http://hdl.handle.net/10.2307/1349985
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