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The Results of Four Wisconsin Focus Groups: Roles of Husbands and Wives in Farm Decisions

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  • Lydia Zepeda
  • Mark Goodale
  • Cynthia Lay
  • Kevin McSweeney
  • Dan Undersander

Abstract

The study consisted of four gender-segregated focus groups in which farm couples were asked to describe an actual and a hypothetical farm decision. We used this study to triangulate the findings of a survey of six hundred couples on farm decision making. We also used it to formulate a theoretical model of farm decision making and to determine which explanatory variables to include. The findings indicate that while couples exhibit a high degree of cooperation, share goals, and make long-term decisions jointly, they have different preferences and different spheres of influence and decision making on the farm. This points to a cooperative bargaining model of decision-making behavior. Factors that most influenced decision making were age, debt load, and wives' off-farm income.

Suggested Citation

  • Lydia Zepeda & Mark Goodale & Cynthia Lay & Kevin McSweeney & Dan Undersander, 1997. "The Results of Four Wisconsin Focus Groups: Roles of Husbands and Wives in Farm Decisions," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 19(2), pages 291-307.
    • Handle: RePEc:oup:revage:v:19:y:1997:i:2:p:291-307.
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