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Estimating the Costs of Standardization: Evidence from the Movie Industry

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  • El Hadi Caoui

Abstract

This article studies the decentralized adoption of a technology standard when network effects are present. If the new standard is incompatible with the current installed base, adoption may be inefficiently delayed. I quantify the magnitude of “excess inertia” in the switch of the movie distribution and exhibition industries from 35 mm film to digital. I specify and estimate a dynamic game of digital hardware adoption by theatres and digital movies supply by distributors. Counterfactual simulations establish that excess inertia reduces surplus byrelative to the first-best adoption path; network externalities explainof the surplus loss. Targeted adoption subsidies or a mandate on digital distribution help bridge this welfare gap.

Suggested Citation

  • El Hadi Caoui, 2023. "Estimating the Costs of Standardization: Evidence from the Movie Industry," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 90(2), pages 597-633.
  • Handle: RePEc:oup:restud:v:90:y:2023:i:2:p:597-633.
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    File URL: http://hdl.handle.net/10.1093/restud/rdac036
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