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An experimental test of cause-related marketing and charitable giving

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  • James J Murphy
  • Molly Conlin
  • Bryan Haugstad

Abstract

We conducted a natural field experiment at a local toy store in Anchorage, Alaska to estimate the effect on consumer behavior when the firm’s charitable donation is conditional on the total dollar amount of the individual transaction. Results suggest that the donation offer resulted in a modest increase in both the share of transactions exceeding the minimum amount needed to qualify for the donation and sales revenue.

Suggested Citation

  • James J Murphy & Molly Conlin & Bryan Haugstad, 2023. "An experimental test of cause-related marketing and charitable giving," Oxford Economic Papers, Oxford University Press, vol. 75(4), pages 890-901.
    • Handle: RePEc:oup:oxecpp:v:75:y:2023:i:4:p:890-901.
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    File URL: http://hdl.handle.net/10.1093/oep/gpad019
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    References listed on IDEAS

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    1. Feicht, Robert & Grimm, Veronika & Seebauer, Michael, 2016. "An experimental study of corporate social responsibility through charitable giving in Bertrand markets," Journal of Economic Behavior & Organization, Elsevier, vol. 124(C), pages 88-101.
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    More about this item

    JEL classification:

    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers
    • D9 - Microeconomics - - Micro-Based Behavioral Economics
    • H41 - Public Economics - - Publicly Provided Goods - - - Public Goods

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