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The Church Report'S Analysis Of Vertical And Conglomerate Mergers: A Reply To Cooper, Froeb, O'Brien, And Vita

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  • Jeffrey Church

Abstract

I respond to concerns raised by James Cooper, Luke Froeb, Dan O'Brien, and Michael Vita regarding the analysis of vertical and conglomerate mergers contained in my report to the European Commission. I address their arguments that the raising rivals' costs literature does not support an aggressive stance on vertical mergers; that market power is a necessary, but not a sufficient, condition for a non-horizontal merger to raise antitrust concerns; and that efficiencies intrinsic to a non-horizontal merger should be treated in the second step of the proposed structured rule of reason framework.

Suggested Citation

  • Jeffrey Church, 2005. "The Church Report'S Analysis Of Vertical And Conglomerate Mergers: A Reply To Cooper, Froeb, O'Brien, And Vita," Journal of Competition Law and Economics, Oxford University Press, vol. 1(4), pages 797-802.
  • Handle: RePEc:oup:jcomle:v:1:y:2005:i:4:p:797-802.
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    File URL: http://hdl.handle.net/10.1093/joclec/nhi026
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