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Vouchers versus Lotteries: What Works Best in Promoting Chlamydia Screening? A Cluster Randomized Controlled Trial

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  • Claudia Niza
  • Caroline Rudisill
  • Paul Dolan

Abstract

In this cluster randomized trial (N = 1060), we tested the impact of financial incentives (£5 voucher vs. £200 lottery) framed as a gain or loss to promote Chlamydia screening in students aged 18–24 years, mimicking the standard outreach approach to student in halls of residence. Compared to the control group (1.5%), the lottery increased screening to 2.8% and the voucher increased screening to 22.8%. Incentives framed as gains were marginally more effective (10.5%) than loss-framed incentives (7.1%). This work contributes to the literature by testing the predictive validity of Prospect Theory to change health behavior in the field.

Suggested Citation

  • Claudia Niza & Caroline Rudisill & Paul Dolan, 2014. "Vouchers versus Lotteries: What Works Best in Promoting Chlamydia Screening? A Cluster Randomized Controlled Trial," Applied Economic Perspectives and Policy, Agricultural and Applied Economics Association, vol. 36(1), pages 109-124.
    • Handle: RePEc:oup:apecpp:v:36:y:2014:i:1:p:109-124.
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    File URL: http://hdl.handle.net/10.1093/aepp/ppt033
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    Cited by:

    1. Jan Ostermann & Derek Brown & Axel Mühlbacher & Bernard Njau & Nathan Thielman, 2015. "Would you test for 5000 Shillings? HIV risk and willingness to accept HIV testing in Tanzania," Health Economics Review, Springer, vol. 5(1), pages 1-11, December.
    2. Talia Goren & Itai Beeri & Dana R. Vashdi, 2023. "Framing policies to mobilize citizens' behavior during a crisis: Examining the effects of positive and negative vaccination incentivizing policies," Regulation & Governance, John Wiley & Sons, vol. 17(2), pages 570-591, April.

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