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The Determinants of Internationalization: Evidence from the Wine Industry


  • Marta Fernández Olmos


Relatively few empirical analyses have attempted to understand the export behavior of small and medium-sized enterprises, and even fewer have examined the wine industry. The purpose of this research is to apply the resource-based view to investigate the determinants of international expansion in the wine industry. Using a sample of 177 firms in the qualified appellation of origin (DOC) Rioja wine sector, we have found that process innovations are not a determinant of internationalization. However, the results show a positive and significant link between a firm's marketing activities and its level of internationalization. Our findings provide policy-makers with some factors to encourage exports in the wine industry. Copyright 2011, Oxford University Press.

Suggested Citation

  • Marta Fernández Olmos, 2011. "The Determinants of Internationalization: Evidence from the Wine Industry," Applied Economic Perspectives and Policy, Agricultural and Applied Economics Association, vol. 33(3), pages 384-401.
  • Handle: RePEc:oup:apecpp:v:33:y:2011:i:3:p:384-401

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