IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this article

Capturing Demand for Functional Foods: A Case Study from the Tart Cherry Industry

Listed author(s):
  • Suzanne Thornsbury
  • Lourdes Martinez
Registered author(s):

    Cherry Marketing Institute (CMI) is an industry support organization funded by North American tart cherry growers and processors. In the mid-2000s, the president of CMI was contemplating the future of the U.S. tart cherry industry and how CMI could contribute to industry success in the new century. The year 2002 had been a bell-weather in terms of production (a weather event resulted in an 80% crop loss across North America) and market competition (significant level of imports from outside North America for the first time in history). Changes in consumer preferences for food and food ingredients were putting significant downward pressure on demand for the industry's traditional products and creating incentives for new product development. The tart cherry industry had already proven willing to undertake major changes (e.g., transition to mechanical harvest in the 1970s, along with adjustments in orchard design and processing capacity, processing advances in the 1990s that significantly decreased the risk of cherry pits in the finished product). Would the existing policy and marketing support activities provided by CMI, although successful in the past, be able to move the industry forward? Was it time for another major change in this industry? Or were there marginal adjustments that could be made for survival? Copyright 2012, Oxford University Press.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL:
    Download Restriction: Access to full text is restricted to subscribers.

    As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

    Article provided by Agricultural and Applied Economics Association in its journal American Journal of Agricultural Economics.

    Volume (Year): 94 (2012)
    Issue (Month): 2 ()
    Pages: 583-590

    in new window

    Handle: RePEc:oup:ajagec:v:94:y:2012:i:2:p:583-590
    Contact details of provider: Postal:
    555 East Wells Street, Suite 1100, Milwaukee, Wisconsin 53202

    Phone: (414) 918-3190
    Fax: (414) 276-3349
    Web page:

    More information through EDIRC

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:oup:ajagec:v:94:y:2012:i:2:p:583-590. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Oxford University Press)

    or (Christopher F. Baum)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.