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Dairy Agro-Industry in Brazil and Transnational Corporations

Author

Listed:
  • Joel Fiegenbaum

    () (Universidade Federal de Santa Maria)

  • J¨²lio Eduardo Rohenkohl

    () (Universidade Federal do Rio Grande do Sul)

Abstract

There have been challenges and opportunities for domestic and foreign capital during Brazil¡¯s recent development. For the dairy products sector, opportunities have been consistent with the strategies of differentiation and segmentation of products within the market. The major challenge has been an attempt to reduce costs while increasing the quality of inputs. This paper analyzes the strategies of the principal transnational corporations in the Brazilian dairy agro-industry. It also addresses competition issues within the industry as well as the government¡¯s industrial policies within the sector.

Suggested Citation

  • Joel Fiegenbaum & J¨²lio Eduardo Rohenkohl, 2013. "Dairy Agro-Industry in Brazil and Transnational Corporations," Transnational Corporations Review, Ottawa United Learning Academy, vol. 5(4), pages 67-80, December.
  • Handle: RePEc:oul:tncr09:v:5:y:2013:i:4:p:67-80
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