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Information Technology In The Strategy Of A Retail Company

Author

Listed:
  • Zdenko Segetlija

    (Faculty of Economics in Osijek)

Abstract

Technical and technological development is one of the most important external strategy factors of a retail company. It has been realized that information technology is a critical factor of success. However, this is an area that undergoes rapid changes. The creation of large business systems has only been made possible thanks to new technologies. In that sense one must also observe the efficient connecting of retailers with other participants in the supply chain. Furthermore, these factors condition new considerations about the formation of retail operating units and the creation of business concepts and models.

Suggested Citation

  • Zdenko Segetlija, 2010. "Information Technology In The Strategy Of A Retail Company," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 6, pages 866-876.
    • Handle: RePEc:osi:journl:v:6:y:2010:p:866-876
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    More about this item

    Keywords

    corporate strategy; information technology; retail company; retail operating unit; business models;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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