IDEAS home Printed from https://ideas.repec.org/a/osi/journl/v5y2009p451-458.html
   My bibliography  Save this article

Influence of Leasing Company Image on the Leasing Package Sales

Author

Listed:
  • Slobodan Vujic

    () (VB Leasing BH, Bosnia and Herzegovina)

  • Sasa Vujic

    () (School of Economics and Business in Sarajevo, Bosnia and Herzegovina)

Abstract

The goal of the paper is to analyze the influence of leasing company image on the volume of sales of leasing service. The paper points to the significance of a company image in modern business, where image gains an extreme significance in buyer’s final decision-making on accepting leasing services. In general, leasing services have characteristics similar to other kinds of services. They are distinguished by providing a solution for financing problems when acquiring fixed assets. In the stage of shortage of ready monetary resources, companies can acquire the needed asset without major engagement of working capital. A sale of leasing service is typically made through an indirect sales channel. Buyers decide for one or another leasing type. The goal of the paper is to answer the question as to what extent the image of a company that offers leasing services influences sales of these services in using indirect or direct sales channel. The study used primary research in leasing service users. A scientific analysis will establish which factors influence the growth of leasing service image and to what degree they do so.

Suggested Citation

  • Slobodan Vujic & Sasa Vujic, 2009. "Influence of Leasing Company Image on the Leasing Package Sales," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 5, pages 451-458.
  • Handle: RePEc:osi:journl:v:5:y:2009:p:451-458
    as

    Download full text from publisher

    File URL: http://www.efos.hr/repec/osi/journl/PDF/InterdisciplinaryManagementResearchV/IMR5a37.pdf
    Download Restriction: no

    More about this item

    Keywords

    Leasing service; image; image factors; image management; leasing service sale;

    JEL classification:

    • G32 - Financial Economics - - Corporate Finance and Governance - - - Financing Policy; Financial Risk and Risk Management; Capital and Ownership Structure; Value of Firms; Goodwill
    • O16 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Financial Markets; Saving and Capital Investment; Corporate Finance and Governance

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:osi:journl:v:5:y:2009:p:451-458. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Hrvoje Serdarusic, PhD). General contact details of provider: http://edirc.repec.org/data/efosihr.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.