IDEAS home Printed from
   My bibliography  Save this article

Should Dracula Myth be a Brand to Promote Romania as a Tourist Destination?


  • Smaranda Cosma

    (Faculty of Business, Cluj-Napoca)

  • Cornelia Pop

    (Faculty of Business, Cluj-Napoca)

  • Adina Negrusa

    (Faculty of Business, Cluj-Napoca)


Dracula is an international brand, not a Romanian one. But Bram Stocker chose to locate his vampire in the mysterious location of Transylvania. Thus, Romania is the only country in the world which can exploit the myth of Dracula as being at its ‘home’. This could be considered a competitive advantage for Romania as a tourist destination. The vampire named Dracula generates mixed, mainly negative, feelings among Romanians. And maybe – for the 21st century – can become a character falling in desuetude. Though, the question remains: should the Dracula myth be used as a brand promoting Romania as a tourist destination? The present paper tries to find an answer to this controversial question.

Suggested Citation

  • Smaranda Cosma & Cornelia Pop & Adina Negrusa, 2007. "Should Dracula Myth be a Brand to Promote Romania as a Tourist Destination?," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 3, pages 39-56.
  • Handle: RePEc:osi:journl:v:3:y:2007:p:39-56

    Download full text from publisher

    File URL:
    Download Restriction: no

    More about this item


    brand; Dracula; tourism; destination; product; Romania;


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:osi:journl:v:3:y:2007:p:39-56. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Hrvoje Serdarusic, PhD) The email address of this maintainer does not seem to be valid anymore. Please ask Hrvoje Serdarusic, PhD to update the entry or send us the correct email address. General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.