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Ethics And Philanthropy In The Field Of Corporate Social Responsibility Pyramid

Author

Listed:
  • Marija Mihaljevic

    (Assistant, Department of Cultural Studies, University of Osijek, Croatia)

  • Ivana Tokic

    (Assistant, Department of Cultural Studies, University of Osijek, Croatia)

Abstract

Corporate social responsibility (CSR) is a concept which is based on the orientation of economic subjects for the benefit of the community. CSR has a long and rich tradition of existence and activities but in the Republic of Croatia CSR is still developing. In this article, CSR is seen through Carroll’s pyramid of social responsibility which includes economic, legal, ethical and philanthropic responsibilities of business subjects. Economic and legal responsibilities which are core responsibilities of each business subject are standardized and prescribed/regulated, while the ethical and philanthropic activities are optional and voluntary. The article focuses on the last two components that are lately becoming increasingly important and represent a new philosophy in the modern business. Apart from the importance of applying these newer, less explored responsibilities, the article points to the need of rearranging priorities within the pyramid for the purpose of better implementation of CSR.

Suggested Citation

  • Marija Mihaljevic & Ivana Tokic, 2015. "Ethics And Philanthropy In The Field Of Corporate Social Responsibility Pyramid," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 11, pages 799-807.
    • Handle: RePEc:osi:journl:v:11:y:2015:p:799-807
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    File URL: http://www.efos.hr/repec/osi/journl/PDF/InterdisciplinaryManagementResearchXI/IMR11a58
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    Citations

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    Cited by:

    1. Younis A. Battal Saleh, 2021. "Advantages and Disadvantages of the Six Methods of Tax Treatment of Corporate Donations: A Theoretical Study of Intellectual Enrichment in the Fields of Taxation and CSR," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 11(4), pages 120-144.
    2. Shafig Al-Haddad & Abdel-Aziz Ahmad Sharabati & Mohammad Al-Khasawneh & Rand Maraqa & Raya Hashem, 2022. "The Influence of Corporate Social Responsibility on Consumer Purchase Intention: The Mediating Role of Consumer Engagement via Social Media," Sustainability, MDPI, vol. 14(11), pages 1-17, June.

    More about this item

    Keywords

    ethics; philanthropy; corporate social responsibility; Carroll’s pyramid of social responsibility;
    All these keywords.

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • D71 - Microeconomics - - Analysis of Collective Decision-Making - - - Social Choice; Clubs; Committees; Associations
    • G34 - Financial Economics - - Corporate Finance and Governance - - - Mergers; Acquisitions; Restructuring; Corporate Governance

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