Management And Leadership In Cultural Institutions

Management and leadership are necessary in cultural institutions just as much as in any company. Management of cultural institutions in Croatia is a complex task, since they mostly need to rely on funding from the founder, i.e. the state, a county or a city. This paper examines possible strategies for efficient management of cultural institutions. Since cultural institutions are dependent on grants from public founders, this is frequently a challenge. The paper studies the problems that administration and management in cultural institutions are faced with, in terms of market orientation and action, on their way to efficient management. Today, efficient management requires a market-based approach because the effort and work invested, as well as the implementation of all work activities and business processes are aimed at creating income and achieving economic efficiency through planning and implementing a strategy to achieve the set and planned objectives.