The Process Of Enterprise Business Improvement

Pivots are the current ‘buzz’ word for how companies change the game so they can win at it. Through the process of continuous reframing and promoting a culture of creativity, companies can drastically improve metrics such as market share, revenues and profits. One recurring theme of many successful companies is that they establish ‘why’ (the purpose of their existence), followed by ‘how’ and ‘what’ they do to fulfill their purpose. The ‘why’ statement perhaps does not fit in with the mission or vision statement; therefore, a company’s foundation statement becomes the umbrella mantra of its raison d’etre. Reframing ‘how’ a business operates and ‘what’ it shall provide needs to be reviewed continuously and innovatively. The continuous innovation process of successful companies is that they not only focus their attention on improving their product and/or service but across each aspect of the company. This paper will discuss successful companies that define the ‘why’ through their foundation statement, reframe often, engender an innovative culture, and thus pivot their company forward in a competitive global economy.