Promoting Efficiency And Transparency Of Public Administration By Implementing Cloud Computing

One of the prerequisites of economic growth in the Republic of Croatia is the development of an e-government based on openness, transparency, efficiency and effectiveness. New trends in ICT technology create new economic opportunities which on one hand support the economic sector by generating added value and on the other, contribute to the rationalization of public administration activities. The use of innovative solutions leads to a decrease in the need for traditional advertising channels which are more expensive and less effective. This paper presents a way of using new ICT technologies in such a manner that the existing Public Sector Information is republished at public places by Cloud Computing Solutions making the information more accessible to a wider range of citizens. The paper presents and describes an example of good practice i.e. it presents the advantages of cloud solutions achieved through the Speeding Every European Digital (SEED) EU project in which the City of Rijeka took part as one of the partners. The paper focuses on the advantages of using Cloud Computing for interactive Public Sector Advertising of services provided by public authorities. Its affordability contributes to long-term sustainability of the system, establishment new e-Service for informing the public about services provided by public authorities, educational and scientific institutions thus having a stronger end user impact and raising public awareness of the existence of e-Government and content and open data services. This all contributes to an increase in the level of transparency, openness and mutual benefit, thus providing the information that will give its users the possibility for creating new economic opportunities.