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Social media as a developing potential for eastern Slavonia

Author

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  • Miroslav Varga

    (Escape Ltd.)

Abstract

Social media marketing has changed the surface of marketing. Tourism, SME's and big companies have intensively used social marketing techniques to improve their brand strategy and sales promotion. The old and expensive media is no more an obstacle in market approach because they can be very cheap. The example of the Swiss village Obermutten (2011) has proved that you can achieve high engagement, visibility and media equivalent of several million € without any knowledge of sophisticated technology or programming skills. This case study has shown that SME's can achieve great success.'....The amount of information on the web is really exploding. They say that from the beginning of human history all the way up thru 2003 you took all the information that has ever been recorded, you take all the books that have been written, all the films that’s been produced, that’s about 40 egzabytes of information that was produced in all human history up to 2003. This year (2011) the World is producing about 800 egzabytes of information... and all that lines up on the web...' (Denis Woodside, 2011).

Suggested Citation

  • Miroslav Varga, 2012. "Social media as a developing potential for eastern Slavonia," Economy of eastern Croatia yesterday, today, tommorow, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 1, pages 137-140.
    • Handle: RePEc:osi:eecytt:v:1:y:2012:p:137-140
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