IDEAS home Printed from
   My bibliography  Save this article

Retail Market Concentration in Republic of Croatia


  • Marijan Karic

    () (Ekonomski fakultet u Osijeku, Hrvatska)

  • Ivan Kristek

    () (Ekonomski fakultet u Osijeku, Hrvatska)


Market concentration has two forms, concentration of the supplier, and it refers to the level of the offer controlled by the vendor and concentration of customers, which is relative to the level of purchase controlled by the buyer. The number and size distribution of sellers and buyers (market concentration) has a strategic importance in determining consumer satisfaction and enterprise competitiveness. Crucial task of the changing process in a transitional country is to enable efficient functioning of the economic system and to achieve competitiveness in the world market. Process of free market development resulted in large number of small suppliers, relatively cost-inefficient, primarily because of their failure to exploit economies of scale.In Republic of Croatia trade is facing major challenges, such as stronger competition, concentration in the local market and take-overs, introduction of new technology, new forms of retail trade, e-commerce and globalization. Total share of large enterprises in retail trade is increasing, and as a result we have reduction in the total number of small retail companies which is leading to the growth of concentration. We intend to analyze the market concentration problems in Republic of Croatia in the period of eight years. We will compare the retail market concentration in Central Europe with a market concentration in Republic of Croatia and the consequences that this concentration has on the national economy in a globalized world.

Suggested Citation

  • Marijan Karic & Ivan Kristek, 2009. "Retail Market Concentration in Republic of Croatia," Business Logistics in Modern Management, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 9, pages 97-105.
  • Handle: RePEc:osi:bulimm:v:9:y:2009:p:97-105

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Isabelle Huault & V. Perret & S. Charreire-Petit, 2007. "Management," Post-Print halshs-00337676, HAL.
    Full references (including those not matched with items on IDEAS)


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:osi:bulimm:v:9:y:2009:p:97-105. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Davor Dujak,PhD). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.