IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this article

CO-Branding Sinergetic Effects for Development of Payment Cards

Listed author(s):
  • Hrvoje Serdarusic


    (Ekonomski fakultet u Osijeku, Hrvatska)

  • Mladen Pancic


    (Ekonomski fakultet u Osijeku, Hrvatska)

It is becoming unthinkable to do business in a retail trade in our modern environment, which is dominated by elements of significant competition, advanced technology and associated technological solutions, as well as with the constant struggle of the consumers, without investing a great deal in the creation of a good image apropos a good brand. Investing in good brand increases the value of the company by creating unique emotional associations, entering the consciousness of the consumers and creating a qualitative difference by comparison to the competition. If the consumers' needs are met and added value is created through the creation of emotional (perceivable) and functional (unperceivable) brand attributes, then the consumers will be prepared to pay more and that means an even higher profit for the company. The development of contemporary informatical technologies has enabled the acceleration of the process of buying and selling, especially charges for the goods and services payed by cashless payments primarily by payment cards aprops Electronic Funds Transfer Point of Sale machines. The role of Electronic Funds Transfer Point of Sale is constantly growing over cash payments. Due to all this, many business entities decide to cooperate and establish alliances – to co-brand with other business entities in order to keep and increase their market position or even win over new markets.

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL:
Download Restriction: no

Article provided by Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia in its journal Business Logistics in Modern Management.

Volume (Year): 9 (2009)
Issue (Month): ()
Pages: 201-210

in new window

Handle: RePEc:osi:bulimm:v:9:y:2009:p:201-210
Contact details of provider: Postal:
Gajev trg 7, 31000 Osijek

Phone: 031 224 400
Fax: 031 211 604
Web page:

More information through EDIRC

No references listed on IDEAS
You can help add them by filling out this form.

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

When requesting a correction, please mention this item's handle: RePEc:osi:bulimm:v:9:y:2009:p:201-210. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Davor Dujak,PhD)

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.