Contemporary Scientific Landscape Of The Bullwhip Effect Research

There are several researchers working with the questions of supply chain management and the bullwhip effect. The goal of this paper is presenting the different organizations investigating this topic. These institutions relate to each other on several angles. Research and publications are also made in cooperation between them. These relations can influence the concept used in the different research groups. This study aims to define the most significant schools of bullwhip effect and scientific network behind. The main authors of the topic can be determined as well. It is also important to see how the main researchers are influencing the cooperation landscape. This article is investigating these connections considering both the most significant researchers of the topic and the research groups. Basis of this study is dimension s database and the VOSviewer program is used to visualize the scientific landscape. Using this method, the connection and cooperation can be visualized. This research is a literature review from the perspective of network generated by the publications anal ysing bullwhip effect and supply chain management. There is potential to further extend the scope of the study by involving connected areas such as performance measurement. The investigation can point out whether bullwhip effect researchers are extending the scope with the performance measurement systems or the other way around. This will also answer the question how the key performance indicators in use measure bullwhip effect based on literature. It will also reflect on the direction of research between theory and practice.