Possibilities Of Using The Advanced Logistics Systems In Republic Of Serbia

Logistics includes diferent business activities of all enterprises, as well as other entities of the social structure, which are focused on efficiently organizing the flow of products and services from point of delivery to the place of its reception. Throughout the history, it has evolved from the traditional traffic management to the multidisciplinary scientific field. In addition to its significant penetration in the military sector, the application of logistics has expanded to all areas of civil society. Logistics is conceived of several key activities (transportation, structures of supporting facilit ies, inventory management, materials handling, communication). Logistics is a system of interdependent elements . Logistics systems can be established at different levels and in different economic sectors, with the main task focused on improvement of effectiveness and efficiency in realization of product and service flows. In order to optimize these flows, companies are developing and applyin odern technological solutions, based on their business concepts. In such market conditions, companies are faced with increasingly demanding customers and it organize their logistics operations in accordance with the principles of "drawing" strategy. Despite the many benefits that this strategy offers, its application at Serbian market faces numerous difficulties, which are manifested itself through weak logistical and technical support, lack of willingness of commercial actors in establishing long term business relationships in the B2B market .