Growing Role of Retail in Distribution Channels

This article aims to demonstrate the growing role of retail trade (retail) in the channels of distribution of goods both in domestic and international markets. Technical-technological development has provided great opportunities for all production of material goods, so that the focus of problem in the economic possibilities of playing shifted from production to sales opportunities, or consumption. The ultimate consumers and their needs and requirements have become a central area of study, based on which the adjustment is made, and directing the production. Oriented approach to providing consumers with realistic production planning that can be placed on the market. Strengthening the role of the marketing concept has been influenced by the diversified functions of the retail trade, and on its importance and influence in the distribution channels of goods. The ability to provide adequate retail timely information about the views and needs of consumers, represents a major retail force in controlling the marketing function within the distribution channel. Therefore in the theoretical literature from this domain are largely represented the attitudes about growing role in retail distribution channels. Research results shows that in the global relat ions event significant structural changes, which affect the position of individual members in the channels of distribution. Integration and globalization of world market, have resulted in the internationalization and concentration of trade, especially its retailing sector and led to the development of a large number of global retailers . The transition processes in former socialist countries have opened an even larger space for the globalization of markets and internationalization of trade. Concluding observations show that the internationalization and concentration of retailing has redefined relationships in distribution channels on a global scale.