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Building A Relationship With The Customer: A Crm Versus A Qm Perspective

Author

Listed:
  • Bena Irina

    (Academia de Studii Economice din BucureLzti, Facultatea de Administrarea Afacerilor (cu predare A®n limbi strÄ?ine))

  • Sandru Ioana Maria Diana

    (Academia de Studii Economice din BucureLzti, Facultatea de Administrarea Afacerilor (cu predare in limbi straine))

Abstract

Customer relationship management (CRM) and quality management (QM) both define the customer as being the focus of all business activities. The question arises on how these two concepts work together. In the change defined environment, where getting ahead

Suggested Citation

  • Bena Irina & Sandru Ioana Maria Diana, 2009. "Building A Relationship With The Customer: A Crm Versus A Qm Perspective," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 586-590, May.
    • Handle: RePEc:ora:journl:v:4:y:2009:i:1:p:586-590
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    File URL: http://steconomice.uoradea.ro/anale/volume/2009/v4-management-and-marketing/111.pdf
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    More about this item

    Keywords

    relationship marketing; customer relationship management; quality management; customer centric approach;
    All these keywords.

    JEL classification:

    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics

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