IDEAS home Printed from https://ideas.repec.org/a/ora/journl/v4y2009i1p586-590.html
   My bibliography  Save this article

Building A Relationship With The Customer: A Crm Versus A Qm Perspective

Author

Listed:
  • Bena Irina

    () (Academia de Studii Economice din BucureLzti, Facultatea de Administrarea Afacerilor (cu predare A®n limbi strÄ?ine))

  • Sandru Ioana Maria Diana

    () (Academia de Studii Economice din BucureLzti, Facultatea de Administrarea Afacerilor (cu predare in limbi straine))

Abstract

Customer relationship management (CRM) and quality management (QM) both define the customer as being the focus of all business activities. The question arises on how these two concepts work together. In the change defined environment, where getting ahead

Suggested Citation

  • Bena Irina & Sandru Ioana Maria Diana, 2009. "Building A Relationship With The Customer: A Crm Versus A Qm Perspective," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 586-590, May.
  • Handle: RePEc:ora:journl:v:4:y:2009:i:1:p:586-590
    as

    Download full text from publisher

    File URL: http://steconomice.uoradea.ro/anale/volume/2009/v4-management-and-marketing/111.pdf
    Download Restriction: no

    More about this item

    Keywords

    relationship marketing; customer relationship management; quality management; customer centric approach;

    JEL classification:

    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ora:journl:v:4:y:2009:i:1:p:586-590. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Catalin ZMOLE). General contact details of provider: http://edirc.repec.org/data/feoraro.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.