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Building A Relationship With The Customer: A Crm Versus A Qm Perspective


  • Bena Irina

    () (Academia de Studii Economice din BucureLzti, Facultatea de Administrarea Afacerilor (cu predare A®n limbi strÄ?ine))

  • Sandru Ioana Maria Diana

    () (Academia de Studii Economice din BucureLzti, Facultatea de Administrarea Afacerilor (cu predare in limbi straine))


Customer relationship management (CRM) and quality management (QM) both define the customer as being the focus of all business activities. The question arises on how these two concepts work together. In the change defined environment, where getting ahead

Suggested Citation

  • Bena Irina & Sandru Ioana Maria Diana, 2009. "Building A Relationship With The Customer: A Crm Versus A Qm Perspective," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 586-590, May.
  • Handle: RePEc:ora:journl:v:4:y:2009:i:1:p:586-590

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    References listed on IDEAS

    1. Lowry, James R., 1997. "The life cycle of shopping centers," Business Horizons, Elsevier, vol. 40(1), pages 77-86.
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    More about this item


    relationship marketing; customer relationship management; quality management; customer centric approach;

    JEL classification:

    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics


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