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Size And Field Of Activity Influence On Web Sites Functionality For Romanian Companies

Author

Listed:
  • Tarca Naiana

    (Universitatea din Oradea, Facultatea de Stiinte Economice)

  • Tarca Ioan

    (Universitatea din Oradea, Facultatea de Inginerie Manageriala si Tehnologica)

Abstract

The internet became an important part of the company's informational system. In order to take advantage on the Internet's interactive nature, a lot of companies have created their own websites. Companies use the website for numerous applications: to promote themselves, online shopping, and communication with targeted clients. This study reveals the fact that the company's size and field of activity have influence on website's functionality and interactivity. Small companies use the website to successfully compete corporations which do not have yet necessary stimulants to fully exploit the internet capacities.

Suggested Citation

  • Tarca Naiana & Tarca Ioan, 2008. "Size And Field Of Activity Influence On Web Sites Functionality For Romanian Companies," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 1543-1548, May.
    • Handle: RePEc:ora:journl:v:4:y:2008:i:1:p:1543-1548
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    File URL: http://steconomice.uoradea.ro/anale/volume/2008/v4-management-marketing/281.pdf
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    More about this item

    Keywords

    websites; informational system; company's promotion; market studies; on line selling; targeted audience communication;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness

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