Bibliometric Analysis Of Empirical Research On Sustainable Business Models As Innovative Models

In the contemporary environment where businesses are developing rapidly, sustainability has gone from a simple trend to a true business imperative. Thus, a question as simple on the surface as it is essential in detail, is raised for discussion: What and how is a sustainable business model created? Discovering the details through the answer we will give to this question will perhaps lead us to the climax of this study. We propose qualitative research through the tools of bibliometric analysis. Since the specialized literature presents a wide variety of subcategories, dimensions, factors, archetypes, strategies and development contexts for sustainable business models, we focused on a selection appropriate to our research objective. During the exploration process, the chosen articles were identified by their explicit relevance to the topic, including case studies exclusively on sustainable business models. Subsequently, 20 publications that best correspond to the specific purpose and context of our study were selected and retained for bibliometric analysis. Our research methodology is carried out in two distinct phases. The first phase consists of extracting and analyzing relevant works that can be included in the bibliometric analysis. The second phase involves the selection and examination of previously identified works and is structured in two additional steps: manually locating works with a high number of citations and significant influence and identifying essential elements for the purpose of our study. The novelty of this study consists in an analysis focused exclusively on sustainable business models and on the way in which these structures, dedicated to the circulation of values, evolve under the influence of technological progress and ecological practices, thus contributing to the development of more responsible business models. We aim that by correctly reflecting on the data collected and then establishing the appropriate answers, at the end of the study we will obtain valid conclusions that will guide us towards a future of entrepreneurship developed on sustainable business models.