Integrating Hofstede’S Individualism–Collectivism Dimension Into English For Specific Purposes: A Framework For Intercultural Skills

The globalization of professional communication has intensified the need for pedagogical approaches that connects language and culture in English for Specific Purposes teaching. This article proposes a comprehensive framework for integrating Geert Hofstede’s individualism–collectivism cultural dimension into ESP teaching, with a particular focus on business students. It first outlines the theoretical framework of individualism and collectivism and their implications for communication styles, educational expectations, and workplace behaviors. The article then presents a range of practical tasks - including reading comprehension, case analysis, vocabulary matching, idiomatic interpretation, and multiple-choice exercises - designed to enhance both linguistic proficiency and intercultural competence. By using culturally sensitive teaching methods, this approach supports more meaningful learning and better prepares students for international professional settings.