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Excellency Or Chaotic Globalization In Tourism?


  • Mazilu Mirela

    () (University of Craiova - University Centre of Dr. Tr. Severin, Faculty of Economics and Business Administration)

  • Marinescu Roxana Cristina

    () (University of Craiova - University Centre of Dr. Tr. Severin, Faculty of Economics and Business Administration)


The globalization, new destinations proliferation and new technologies have changed the competitive environment of the European countries. In the present, the most powerful tool in tourism's promotion is represented by the image of a country or region or touristic product. If we focus our attention on the international dimension, the strategies of defining an image or touristic promotion are: to create a new touristic image, re-position a traditional touristic destination, create a degree of awareness in a competitive environment, create brands (a brand for a region/state).

Suggested Citation

  • Mazilu Mirela & Marinescu Roxana Cristina, 2008. "Excellency Or Chaotic Globalization In Tourism?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 2(1), pages 609-703, May.
  • Handle: RePEc:ora:journl:v:2:y:2008:i:1:p:609-703

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    Cited by:

    1. Mirela MAZILU, 2011. "The Regional Development Of Tourism From The Perspective Of The Sustainable Development," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 7(1), pages 265-277, June.
    2. repec:rom:campco:v:7:y:2011:i:1:p:265-277 is not listed on IDEAS

    More about this item


    tourism; globalisation; strategy;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • F02 - International Economics - - General - - - International Economic Order and Integration
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General


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