Trust And E-Commerce, Case Study On Jumia Company

In the recent past, E-commerce has been growing rapidly, the tremendous growth of online companies mushrooming everywhere. This has created many business opportunities for the different segment of business in Kenya. Business to Business, Business to Consumers, Consumers to Consumers, However, we will concentrate on the Business to Consumers form of business. Therefore, this paper will do research reviews on issues of security, privacy, and trust surrounding e-commerce in Kenya to ensure that the consumers gain trust in these online companies. The purpose of the study will be to provide solutions facing e-commerce in terms of the trust, security, and privacy. Consumer distrust is a major concern, mainly regarded as the protection of private information and the fear of the risk of being exposed to online fraudulent activities. This has been the main obstacle to e-commerce in Kenya. With all the benefits that online business present to the companies and consumers, it is the best interest of the companies to increase its trustworthiness to its users. Some of the online crimes will be analyzed and solutions provided with practical guidelines to achieve confidence in the online business environment. The research will be significant to scholars, government, academicians and other stakeholders in the implementation of policy and laws that can govern E-commerce in Kenya. This will be made possible by analysis of the Jumia company which has been operating in Kenya for the last for the last five years with the tremendous growth and been preferred by most of the consumers in the country. It will demonstrate how different reviews conducted previously were of additional value to the current research. The research shows the challenges faced by e-commerce and also provides the possible solutions for the challenges. In the conclusion, it recommends what the government, online companies, and consumers should do to embrace online business and reap the full benefits of e-commerce.