Romanian Employers Expectations And The Influence Of The Cultural Factor

The analysis of the cultural influence on economic processes has been the preoccupation of numerous theorists in the last decades. Culture shapes the values and norms of its members, so that we can say that organizations and organization theories have the mark of culture on them. In international scientific literature, we can see that there are few cultural studies made on the Eastern Europe region. This paper aims to identify the expectations of Romanian employers and to explain in what way the national cultural factor influences these expectations. For this, we have made a quality research, using the analysis of content as a research method. To analyse the influence of the cultural factor, we will be using the Hofstede approach. 100 on-line advertisements for hiring for an executive position have been analysed, regardless of the field of activity. These advertisements have totalled 885 employer requirements, divided into 33 types. Out of these, 10 were technical characteristics and 23 were personal characteristics. Although technical characteristics are fewer, their importance is greater than personal characteristics. The most frequently mentioned characteristic is experience, followed by higher education. Entrepreneurial and innovative spirit does not represent an important characteristic for Romanian employers. Most of the results of the analysis of the recruitment advertisement’s’ content could be explained from a cultural point of view through the uncertainty avoiding dimension’s prism. A similar study has been made by Ingrid Tollgerd-Andersson, who examined over 1400 recruitment advertisements from various European countries. By analysing the two studies we can see that there are significant differences between countries, when it comes to employer requirements and differences related to the frequency with which each characteristic is required in each country. Knowing what the employer expects from the human resources of the organization is important in numerous fields, including in education and especially in higher education.