Romanian Demographic Factors And The Investments On Capital Market
The growing interest for investments in capital markets creates the need for studies focused on monitoring and analysing demographic environment in which the investors operate. Its analysis may represent a starting point for finding out opportunities and threats brought by environment for the evolution of Financial Investment Services Companies in Romania. Our paper starts from the assumption that the behaviour of the investor in financial services is influenced by the demographic factors. We focus on some of them, in a descriptive manner. Specifically, they are: monthly net average incomes, gender, age, employment rate and education level of the population. This study also presents a short case of a Financial Investment Services Company named Target Capital.
Volume (Year): 1 (2010)
Issue (Month): 1 (July)
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- Valerica Olteanu & Beatrice Vlad, 2007. "Comportamentul consumatorilor de produse si servicii financiare (investitorii)," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 1(4), pages 3-7, October.
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