Alegerea suporturilor media
In this paper we focus how the companies have started to examine their advertising system, including their media plannig, to find the potential leverage the ad’s brand has for extending into other categories or for building marketing relationships with other brands.
To our knowledge, this item is not available for
download. To find whether it is available, there are three
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
Volume (Year): (2005)
Issue (Month): 04 (December)
|Contact details of provider:|| Web page: http://oeconomica.org.ro/|
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:oen:econom:y:2005:i:04:id:144. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Octavian Jora)
If references are entirely missing, you can add them using this form.