Attractors of Social Processes as a Planning Tool in Variable Environment

In terms of increasing variability and uncertainties of the market environment such important function of business management as planning is increasingly losing its ability to define the objectives of enterprises activity. Recent researches in physics, biology, social sphere, and now in economics show that instability of variable environment – namely due to chaotic character of system – tries to change its internal state asymptotically into a new, relatively stable one. Such asymptotically stable stationary states, which any open system seeks, called attractors. The successful application of the attractors as planning tools in today's variable environment is grounded on the example of the activity of trading company operating in the consumer market. The attractor of self-organized process of daily consumption is represented in the form of point mapping, built on the basis of Poincare function. The expansion of the method application requires further research of the reliable indicators of the attractors in the spheres of commodity production and establishment of the norms of their consumption by person.