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E-Commerce In India: ‘You Haven’t Seen Enough of It’

Author

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  • Mukta Srivastava

    (Allana Institute of Management Sciences, India)

Abstract

The GOSF-2014 has a huge success, helping the Indian e-commerce websites generate record site visits and revenues. The tremendous success of GOSF is a clear-cut indication of changing face of e-commerce in India. In 2013, the e-retail market was worth US$ 2.3 billion. Overall e-commerce market is expected to reach Rs 107,800 crores (US$24 billion) by the year 2015 with both online travel and e-tailing contributing equally. The present article not only depicts the current picture of e-commerce in India but also attempts to project a future portrait of the industry.

Suggested Citation

  • Mukta Srivastava, 2015. "E-Commerce In India: ‘You Haven’t Seen Enough of It’," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 4(2), pages 97-101.
  • Handle: RePEc:ods:journl:v:4:y:2015:i:2:p:97-101
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    Cited by:

    1. Nusrat Huq & Tasnuva Farin, 2017. "A Study on Online Banking System and Protection against Potential Malwares," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 6(1), pages 28-35, February.

    More about this item

    Keywords

    GOSF; e-commerce; e-retail; Flipkart; Alibaba; Amazon; Jabong; Snapdeal;

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