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Sony PlayStation Strategies in the Video Market


  • José G. Vargas-Hernández

    (University of Guadalajara, Mexico)

  • Martin O. Velasco-Guzmán

    (University of Guadalajara, Mexico)


Given the increasing demand for video games on the market, the struggle between hardware or video game consoles is inevitable. Nowadays Sony PlayStation has two main competitors on the world market: Microsoft's Xbox and Nintendo's Wii console. This article addresses the strategies implemented in Sony console videos and show how from a broken according to Nintendo, PlayStation, Sony took to develop their own skills and strategies within the firm. From this show like applies the resource-based theory and dynamic capabilities, and a contribution to the understanding of the process that led PlayStation to the first place position for several generations of consoles.

Suggested Citation

  • José G. Vargas-Hernández & Martin O. Velasco-Guzmán, 2014. "Sony PlayStation Strategies in the Video Market," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 3(4), pages 265-273.
  • Handle: RePEc:ods:journl:v:3:y:2014:i:4:p:265-273

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    dynamic capabilities; strategy; video-console;


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