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Samsung Smartphones and Core Competency


  • Narasinha Sawaikar

    (Welingkar Institute of Management, India)


By 2014 Samsung has become the leading smartphone manufacturer with a market share of around 30%. This case looks at how this came about and looks at Samsung’s strategy and how it was superior to most of its competitors. It analyses Samsung’s success from the conceptual lens of “core competency”. It tries to draw strategy lessons from Samsung’s success for the consumer tech industry.

Suggested Citation

  • Narasinha Sawaikar, 2014. "Samsung Smartphones and Core Competency," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 3(4), pages 251-256.
  • Handle: RePEc:ods:journl:v:3:y:2014:i:4:p:251-256

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