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The Survey Of Attitudes Of Tourism Clients In The Choice Of Holiday Package Based On Price

Author

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  • Martina Ferencova
  • Lubomir Karas

    (University of Presov, Slovak Republic
    University of Presov, Slovak Republic)

Abstract

The attitude of tourism clients in the choice of tourism products (e.g. holiday package) depends on several criteria: the holiday package price, first minute price, last minute price, price discounts for the holiday package, volume discounts and so on be-long to it. This contribution aims to identify attitudes of tourism clients from the Czech and Slovak Republic in the choice of holiday package based on price. Age, gender, size of the city where respondents live and their income were used as predictors.

Suggested Citation

  • Martina Ferencova & Lubomir Karas, 2013. "The Survey Of Attitudes Of Tourism Clients In The Choice Of Holiday Package Based On Price," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 2(1), pages 15-26.
  • Handle: RePEc:ods:journl:v:2:y:2013:i:1:p:15-26
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    Cited by:

    1. Anukrati Sharma, 2017. "Destination Marketing and Promotion Through Film Tourism: An Empirical Study of Hadoti Region of Rajasthan," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 6(2), pages 118-129, May.

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    Keywords

    atourism product; holiday package; price;

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