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Ethics And Social Issues In Marketing

Author

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  • Neelam Sheoliha

    (ITS Engineering College Greater Noida, India)

Abstract

The focus of ethics is on doing the right things in making business decisions by individuals and groups and social responsibility requires fulfilling the obligation to achieving a balance for all stakeholders within or outside the business. Thus entire business as it is understood today has the ethical dimensions. This paper focuses on various aspects related to marketing. In marketing the discussion is limited to ethical issues related to product, pricing promotion and society in Indian context.

Suggested Citation

  • Neelam Sheoliha, 2012. "Ethics And Social Issues In Marketing," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 1(4), pages 435-443.
  • Handle: RePEc:ods:journl:v:1:y:2012:i:4:p:435-443
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    Cited by:

    1. M. M. Sulphey & Saji George, 2017. "A Study on the Relationship between Customer Satisfaction, Business Ethics and Certain Related Variables," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 6(1), pages 67-75, February.
    2. Anukrati Sharma, 2017. "Destination Marketing and Promotion Through Film Tourism: An Empirical Study of Hadoti Region of Rajasthan," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 6(2), pages 118-129, May.

    More about this item

    Keywords

    ethics; social responsibility; marketing;

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