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Strategic aspects of achieving competitive advantages in the business of wine industry on the example of "Odesavynprom" company

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  • Alexander A. Oleynik

    (Odessa National Academy of Food Technologies)

Abstract

The article deals with the stages and components of the formation of competitive business strategies for wine growing and wine-making industry. Certain areas of strategic development and ways of implementing competitive strategies are defined. Reasonable the basic aspects of PJSC "Odesavynprom" activity according to the competitive position occupied by the company in the wine industry and analysis of the situation in Ukraine wine market in general. The chosen strategy allows the company to achieve competitive advantages and increase competitiveness.

Suggested Citation

  • Alexander A. Oleynik, 2012. "Strategic aspects of achieving competitive advantages in the business of wine industry on the example of "Odesavynprom" company," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 1(1), pages 126-136.
  • Handle: RePEc:ods:journl:v:1:y:2012:i:1:p:126-136
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    Cited by:

    1. Anatoliy G. Goncharuk, 2015. "Food Business and Food Security Challenges in Research," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 4(4), pages 223-230, November.
    2. Anatoliy G. Goncharuk, 2017. "The Challenges of Wine Business in Research," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 6(4), pages 253-259, November.
    3. Natalia O. Lazareva, 2015. "Evaluating the Efficiency of Wineries in Ukraine: A Three-Criteria Approach," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 4(4), pages 239-242, November.
    4. Anatoliy G. Goncharuk, 2017. "Wine Value Chains: Challenges and Prospects," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 6(1), pages 11-27, February.

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