Attendance in the NY-Penn Baseball League: Effects of Performance, Demographics, and Promotions
A regression model is specified for the NY-Penn Baseball League which uses independent variables that consist of demographic, team performance, timing of the game, and promotional variables. Fans appear to treat the NY-Penn League like they would most sports and entertainment activities. The game itself is a normal good and higher population areas attract more fans. Consumers of these games respond favorably to teams that post high win percentages and attend games in greater numbers when popular promotions are offered. The greatest attendance gains due to promotions are shown to be from fireworks shows, concerts, events, and merchandise giveaways.
Volume (Year): 38 (2007)
Issue (Month): 1 ()
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- McDonald, Mark & Rascher, Daniel, 2000. "Does Bat Day Make Cents? The Effect of Promotions on the Demand for Major League Baseball," MPRA Paper 25739, University Library of Munich, Germany.
- Rodney J. Paul & Andrew P. Weinbach & Peter C. Melvin, 2004. "The Yankees Effect: The Impact of Interleague Play And The Unbalanced Schedule On Major League Baseball Attendance," New York Economic Review, New York State Economics Association (NYSEA), vol. 35(1), pages 3-15.
- Daniel, Rascher, 1999. "A Test of the Optimal Positive Production Network Externality in Major League Baseball," MPRA Paper 25832, University Library of Munich, Germany.
- Dennis Coates & Thane Harrison, 2005. "Baseball Strikes and the Demand for Attendance," Journal of Sports Economics, The North American Association of Sports Economists, vol. 6(3), pages 282-302, August.
- Leo Kahane & Stephen Shmanske, 1997. "Team roster turnover and attendance in major league baseball," Applied Economics, Taylor & Francis Journals, vol. 29(4), pages 425-431.
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