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Strategic Aspects of Corporate Social Responsibility of Retail Business


  • Ventsislav Perkov

    (D. A. Tsenov Academy of Economics, Svishtov, Bulgaria)


Corporate social responsibility is perceived as part of the strategic direction of commercial companies to achieve sustainable development and increase competitiveness. The report examines various formulations in order to clarify the nature of corporate social responsibility and the role of commercial companies in implementing it in the supply chain. A fragmentary analysis of some of the activities undertaken by the retail chains operating on the Bulgarian market was made through the prism of a strategic matrix for research corporate social responsibility. As a result, a classification of the corporate social responsibility strategies used by the researched commercial companies was derived.

Suggested Citation

  • Ventsislav Perkov, 2023. "Strategic Aspects of Corporate Social Responsibility of Retail Business," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 89-100, March.
  • Handle: RePEc:nwe:natrud:y:2023:i:1:p:89-100

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    corporate social responsibility; retail business; retail chains; strategy;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility


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